The founders of the company, Morten Wennersgaard and Tim Wendelboe, together have two decades of experience as roasters and importers of green coffee. We have both spent years traveling and sourcing coffee. Our long experience with roasting, quality control and preparation of coffee has given us a clear vision of what it takes to be a preferred partner for the producers as well as a great supplier for roasters.
Nordic Approach is all about quality in the cup.
We believe that the only way to truly understand coffee quality is to connect every step in the chain of operations with what comes out at the cupping table. Trying to figure out where and how to improve by extensive cup tasting is crucial if you are to build a portfolio of reliable quality suppliers as well as satisfied clients.